Strategies to reach new audiences or specific decision-makers.
I can help you increase the impact of your work by reaching new audiences or specific decision-makers.
I work with people to help them define what they want to achieve, and to set a strategy to reach those goals with the resources they have available.
My extensive knowledge of food systems and farming can help you quickly identify your target audiences and the best way to reach them. My experience as a journalist gives me the hands-on expertise needed to know how to use the media to reach your audience. I can also work with you to put your strategy into action, including through targeted media relations.
I hold a Bachelor of Arts (Media and Communications), which I then built on with postgraduate studies in communicating for policy change, social marketing, research translation and more. I then gained extensive experience applying these skills in my roles directing communications for not-for-profits and research organisations.
If you know that you need more people to understand your work, in order to create the change you want to see in the world, I can help you reach those people. Get in touch to chat about how I can help.
Jen Sheridan 